Lifebanc: Bugs

TV, online and poster campaign from Marcus Thomas Cleveland aims to persuade idealistic college students to check a box and become an organ donor. The simple creative is based on the strategic insight that no good deed is easier than registering as an organ donor summed up in the campaign tag: "Good made easy," with a checkmark through good’s second o.


Lifebanc, Cleveland, a nonprofit organization, saves and heals lives through organ and tissue donation for transplantation. Last year, Lifebanc helped to heal and save more than 25,000 lives, but the demand for organs far exceeds the supply. Each day, 18 people in the U.S. die because an organ is not available. lifebanc.org