Coca-Cola Music is a teen-focused platform that provides a foundation and consistent voice for the brand's global music programs. To ensure a consistent look and feel for Coca-Cola … read moreMusic, Coca-Cola partnered with the Wieden+Kennedy Amsterdam Design studio to create a new visual identity that is dynamic and brings to life the visual expression of the brand's music identity. The result is an identity that can reinvent itself time and time again and serve a multitude of Coca-Cola Music events and programs across different markets. This is the first Coca-Cola VIS to embrace digital technology and motion. At the core of the system is the Dynamic Logo Creator, a reactive application developed to create dynamic sound signatures. The app is built around the iconic contour bottle and generates bubbles that emanate from the bottle as if they were sound waves.
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