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Lenovo: The Getaway
As part of its 'For Those Who Do' campaign, the 'Getaway' film from Saatchi & Saatchi, New York involves the consumer in a story centered around the versatility of the new Lenovo Yoga 11S, in the way only Lenovo can. It's dark and slightly subversive. Stylish without being too sleek. And, best of all, it showcases the single product's four incredible modes, in a storyline that allows the consumer to interact directly with the product and the campaign's hero, Lizzie.
Production Company: Logan & Sons Related |
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