People all around the world are always looking for ways to make a little extra money; and New Yorkers are no different. With the print campaign for the Pay Me, a new scratch-off game … read morefrom the New York Lottery, DDB New York wanted to overplay that idea, by showing people performing two jobs at the same time to make extra money. The campaign features an ambulance that is also an ice-cream truck, a tattoo artist who's also a dentist and a funeral director who is also a magician. All paid off by the line, "Get an extra payday, without the extra job."
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