Taco Bell, India: Taco Bell Rings Outside The Bun Lifestyle!

Encyclomedia Network's creative strategy was to highlight the ingredients that goes into making the ‘7 Layer Burrito’, because they felt it imperative to showcase the product as realistically as possible for people to relate to it.

As a result of which the campaign not only stood-out in the clutter but also drove home the ‘Brand Recall’ and post the visit to the store by the TG the ‘Brand Affinity’ took care of itself.