ARS PLUS: DIVIDE

ARS Plus Mosquito Coil is a powerful mosquito repellent from Japanese ingredients. This campaign, via Dentsu Plus Thailand, shows traditional Thai families engaging in their typical day-to-day activities such as celebrating a birthday, playing a chess game and having a family dinner. However, in each situation they are bothered by pesky mosquitoes that are a reality to Thai families. In each spot ARS Plus rescues Thais with a very Japanese solution. It brings Ninja-like protection for their household, protecting the citizens of Thailand from trouble via a Japanese way. Apiruk Pangseepirom from Mum Films directed the campaign.