Hope Soap: A toy inside

In South Africa, thousands die from preventable diseases that are linked to the lack of basic hygiene such as not hand washing with soap regularly. The most affected people are children living in informal settlements. Y&R, in partnership with Blikkiesdorp4Hope, decided to create Hope Soap: A bar of soap with a toy inside it. The only way to get the toy is to wash with the soap frequently. The soap was distributed in Blikkiesdorp, a disadvantaged community in the Western Cape. The small reward for the kids is a toy, South Africa's big reward is hope for a healthier nation.