In South Africa, thousands die from preventable diseases that are linked to the lack of basic hygiene such as not hand washing with soap regularly. The most affected people are … read morechildren living in informal settlements. Y&R, in partnership with Blikkiesdorp4Hope, decided to create Hope Soap: A bar of soap with a toy inside it. The only way to get the toy is to wash with the soap frequently. The soap was distributed in Blikkiesdorp, a disadvantaged community in the Western Cape. The small reward for the kids is a toy, South Africa's big reward is hope for a healthier nation.
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