WATERisLIFE: Kenya Bucket List

DDB New York and WATERisLIFE have created an emotional campaign titled, 'Kenya Bucket List' where a film crew travelled to Kenya to take a four-year-old Maasai boy named Nkaitole (pronounced Guytolie), who's never been out of his remote African village, on an adventure to do all the things he's always wanted to do before he dies. Why? Because in sub-Saharan Africa where he lives, unsafe drinking water is one of the main causes that prevents one in five children from reaching their fifth birthday.