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Education Achievement Authority: Pink, Blue and Yellow Wings
Lowe Campbell Ewald has launched a new campaign for the Education Achievement Authority (EAA), a new statewide school system designed to dramaticall redesign public education in Michigan's lowest performing schools.
The campaign - consisting of TV, radio and print - aims to recruit and retain students with the notion that the EAA gives its students wings to succeed. The TV spots are of particular interest, as they commissioned well-known Detroit street artists to draw graffiti "wings" on real EAA students, which was produced into a two: 30 stop motion films.
Account: Kathleen Donald, Alex Harding, Davina Hamilton, Jennifer Monaghan Related |
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