Ore-Ida: The Launch

Often imitated, never duplicated, Ore-Ida® Tater Tots® are the original and only Tater Tot since 1954. The brand's new series of film-genre parodies introduce a bold but hapless band of imi-taters and the lengths these spud imposters will go in their futile quest to become real Tater Tots. Agency: Cramer-Krasselt Chicago.