OUTsurance, South Africa.: ‘OUTsurance’ Out-Smarts It’s Competitors

The creative designs were conceived to take the brand communication of OUTsurance forward in a way that appeals the masses, hence came this unusual concept from Encyclomedia South Africa 'We'll Bend Over Backwards For You' which helped in a brand recall as the visually impactful message interacted with the people of South Africa in a metaphorical way, and generated the buzz across South Africa.