Hyundai i40: They're out there

Hyundai Australia has launched its latest campaign for the extremely safe i40 with a TVC created by Innocean Australia and Curious Films.

Created with a combination of in-camera performances and CGI, the launch TVC depicts bad drivers as variety of different animals, then concludes with the tagline “Hyundai i40. Because they’re out there”.

The advertising leverages the insight that it’s other road users you need protection from – that’s why you need a seriously safe car.