Outdoor ad: Oreo: Oreo Turns On The Chill In Dubai; Launches A New Ice-Cream Flavor

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In order to narrate a ‘Chilling Story’ on the static super-structure canvas at the E-11 (The Sheikh Zayed Road), and other multi-format mediums in retail and OOH verticals. Encyclomedia turned on its creative brush and brought alive the winter season across the cityscape of Dubai by enhancing the elements; as a result -though the campaign had the chill effect the sales were indeed hot.