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Samsung Electronics America, via 72andSunny Los Angeles, has created "TV Family", an episodic campaign that reinforces Samsung's product innovation story proclaiming that TV has never been better. To capture the attention of this new, diverse audience, the campaign follows a family as they discover the cutting-edge technology on their Smart TV.
Credits
Director Executive Creative Director Creative Director Creative Director Creative Director Creative Director Chief Executive OfficerJohn Boiler
Creative Director/ writer Executive Producer Executive ProducerCarr Schilling
Executive Producer Executive Producer CopywriterJC Abbruzzi
Producer Producer Producer Producer Producer Producer
Other credits
Lead Designer: Niraj Zaveri
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