Kids Birthday Parties: Matthew and the Paper House

For many, McDonald's remains nothing more than a fast-food chain. Parents of young children in particular, needed to be made aware of the fact that McDonald's restaurants are also a one-stop shop for kids' birthday parties. From child-minding, kid's entertainment, decoration and birthday cakes to Happy Meal party packs for guests.DDB Johannesburg was briefed to build on previous campaigns and further entrench McDonald’s positioning as the premier venue for children's birthday parties.