Chris Felstead: Shelter: Breaking News - Bank of Mum & Dad in crisis.

To highlight the effect of the UK’s housing crisis, we created a campaign reporting on and masqueraded as that great British institution, The Bank of Mum & Dad. The campaign addresses the bank’s inability to support the cost of ever increasing deposits and rents for it’s children.
The film was seeded on all major online news channel sites and other digital formats. Press and digital drives traffic to a website where it appears that the bank’s service is currently unavailable. More information can be found by clicking through to the Shelter website. Click here to see the complete campaign, http://www.adamchris.com/Shelter-Bank_of_Mum_%26_Dad.html