VCCP, London has launched the first of three new TV spots for BetVictor, promoting the company's football and casino offering. The spot, entitled 'Train', further builds on the … read morecampaign strategy of 'Nothing should get in your way' when placing a bet.
For the first time in the history of the brand, BetVictor will be using TV advertising to publicise its in-play offers through a new partnership with BT Sport, which will deliver live odds to audiences watching Premier League matches.
The work features the recurring character Maurice, played by Paul Kaye of 'Dennis Pennis' fame, who goes further than ever before in an effort to secure the best odds from gentleman bookmaker and BetVictor chairman Victor Chandler.
It was written by Nathan White, art directed by Ben Daly and directed by Russell Bates of 'Zoolander' fame, through Madam. For the third year in a row, BetVictor delivered the most competitive football odds as verified by OddsChecker, the leading authority in the industry.
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