Bajaj LED Asha: Asha (Hope)

Touchstone Advertising Mumbai launched a Solar Powered Lamp called Asha (Hope) for off grid ares in India for client Bajaj. Off grid are those areas which have zero / or very limited electricity power supply. So the agency created a Solar Powered poster, which lit up at night. The visual was the 'Hindi' language alphabets and the headline read, "Now (your kids') studies won't stop".