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Axe Body Spray: Axe Floors’ Women With Its ‘Bom Chicka Wah’ Campaign!
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AXE, known for its tongue-in-cheek advertising wanted to promote its new range of body-spray in Kazakhstan that helps illustrate the power of The AXE Effect which now offers "Bom Chicka Wah Wah" in every can.
Encyclomedia brought alive the uncontrollable, playful reaction girls have around guys wearing the new AXE via it’s floor graphic design
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