Radio ad: Kaiser Permanente: Kaiser Permanente Thrive

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I wanted to pass along a new campaign created by Lowe Campbell Ewald for Kaiser Permanente, one of America’s leading health care providers and not-for-profit health plans.

The new multimillion-dollar campaign – the 10th season of the “Thrive” campaign – consists of TV, radio, print, outdoor and online banners. The new ads highlight the expertise of Kaiser Permanente physicians, emphasize the choice consumers have when selecting a personal physician and demonstrate the ease of accessing care.

The two spots (“Hands ” and “What I Want”) are noteworthy, having been directed by husband and wife team Jonathan Dayton and Valerie Faris, who are known for directing the critically-acclaimed indie films “Little Miss Sunshine” and “Ruby Sparks.” The duo is also well known for directing commercials for big brands including VW, HP, Sony, GAP, Target, IKEA, Apple and ESPN.

To view the full campaign, go to https://www.wetransfer.com/downloads/7ad77085c0a49fc0f4a0fd4eba8f311920130815193213/c4e8f4b835647745444933f0e3d91e2020130815193213/401b83

As the title suggests, the first spot focuses on something that’s simple and ordinary: “Hands.” Unless, of course, they’re the hands of Kaiser Permanente doctors. Then these hands become extraordinary tools that can heal, discover new ways to fight disease and, ultimately, save lives.

“What I Want” explores the different options people want in a doctor, and explains that at Kaiser Permanente, members are free to choose the doctor that’s right for them.

Category Health & safety
Client Lowe Campbell Ewald
Agency Lowe Campbell Ewald
Country United States of America
Uploaded 20 August, 2013

Other credits

CE TEAM (CREDITS)

Chief Creative Officer: Mark Simon

Executive Creative Director: Jim DiPiazza

Art Director: Chip Kettering, Keith McLenon, Robin Todd, Meggie McArthur, Michael McCallum, Susie Campo

Copywriter: Mike Rushing, David Bierman, Michael Zadoorian, Pattie Breen, Jason Danielewicz, Jeff Perreca, Becca Loose

Designers: Eric Dominguez

Broadcast Producers: John Haggerty, Chris Robertson

Broadcast Business Mgmt/Talent: Kelly Maines, Susan Keeler-Perkins

Print Production/Art Buying: Renee O’Brien, Susan Osterrout, Tat Luneva-Evenchik

Digital

Amy Ruud

Gonzalo Enriquez

Solutions Planning:

Jamie Lewis

Chris Marchegiani

Suzy Ghov

Media

Tom Talbert

Karen Campbell

Jennifer Accad

Lee Gallagher

Jon Perez

Derek Padilla-Ravega

Jamie Snider

Amanda Goetz

President/Managing Director: Angela Zepeda

Account Director: Doug Ryan

Account Supervisors: Matt Clark, Tara Hitlin

Account Executives: MoShai Gibbs, Adam Wagner, Alyssa Tigue

TV PRODUCTION (CREDITS)

Production Company: Bob Industries

Director: Jonathan Dayton & Valerie Faris

Director of Photography: Linus Sandgren

Executive producer: Bart Lipton, TK Knowles, John O’Grady, Chuck Ryant

Editorial/Post FX House: Union Editorial

Editor: Jim Haywood

Executive Producer: Megan Dahlman

Transfer/Color: Co3

Editor: Dave Hussi

Audio Mix: Union Editorial

Mixer: Milos Zivkovic

Kaiser Permanente: Kaiser Permanente Thrive

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