An increasing number of people are turning to Youtube and Netflix to watch their favorite shows. So, GEICO is now creating original, web-only content to target this specific audience.… read more
GEICO could have just repurposed any number of their TV spots as pre-roll online, but instead, they set out to create new, original content that people might choose to watch instead of hitting the "Skip Ad" button.
The creative team's answer was the GEICO Museum Of Modern Insurance, or G-MOMI.
A clean and modern space, G-MOMI houses an irreverent hodgepodge of pieces. Everything from age-old classics like the Mona Lisa, and Napoleon, to modern masterpieces like the "Hang In There Baby" cat and some Awkward Family Photos. But these pieces do far more than simply hang out on a wall together. They are living, breathing things that coexist. They're all roomies. Oh, and they talk.
Turns out, they're pretty darn interesting. And they know a heck of a lot about saving money with GEICO.
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