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Direct Marketing
AACD - Association for Assistance to Handicapped Children: Forgotten Bill
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Challenge: AACD is constantly looking for creative and low cost solutions to encourage donations.Insight: We know how often people forget money, coins and other belongings in their pockets. It happens even more often in professional dry cleaners and laundries. Idea: In partnership with 5aSec laundry, Media Contacts / Havas Digital, Sao Paulo put a false bill in clothes left to wash. The bill was placed in pockets, surprising customers when they were taking back their clothes. The bill had a message to encourage contributions and a QR code that allowed instant donation through mobile phone.
Published: August 2013 Related |
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