Following the success, controversy, tears and recriminations of its famous "Same Power, Different Attitude" outdoor campaign, the world’s most revolutionary power retailer has … read moreenlisted some heavy help for its move into film. Powershop has obtained the endorsement of a man who knows a lot about power General Ahmed Zemir, President for Life of the Democratic Republic of Ashkan.
With as much love for Powershop as he has for all his wives put together, The General is among the brand's most enthusiastic devotees. It's good to have him on board offering a first hand perspective on the choice and control that only Powershop can offer the modern absolute ruler looking to switch electricity retailers.
Prodigy's Tim Bullock undertook the hazardous task of flying to Ashkan to interview The General as he went about his business. Powershop and New Zealand agency Doublefish followed from a safe distance.
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