VSA Partners created and executed a new TV campaign for long-time client Harley-Davidson. Designed to support the introduction of a revolutionary new line of new 2014 motorcycles, … read morethe campaign features a modern reimagination of The Beatles' iconic hit, "Come Together," covered by a young Irish band, The Strypes, now available on ITunes.
The spot was created to introduce the eight new Harley-Davidson motorcycles born from Project Rushmore in an epic way worthy of the bikes themselves. The film was secretly shot under the June "super moon" in the southern Utah desert to dramatically reveal the new designs and technology. The film needed a soundtrack that lived up to Harley's new global tagline – United by Independents – and there was one obvious choice: The Beatles' "Come Together." The unique cover was created by The Strypes, a young and soon-to-be-big band that hails from Ireland.
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