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LED vs. plasma, ambient light sensors vs. screen blanking, dynamic backlights vs. picture-in-picture. With all this technical talk, it’s no wonder consumers spend hours researching tech specs and prices for appliances and electronics. But what else you could you (and would you rather) be doing with this time?
Leo Burnett Chicago’s first campaign for new business win h.h. gregg, "Voice of Reason," reminds consumers that they don't have to waste time researching appliances and electronics when the sales associates at h.h. gregg are already experts in the matter.
• Producer: Bridget Rose |
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