Interactive ad: Guinness: Arthur Guinness Projects

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Top 6: September 4th 2013

The 'Arthur Guinness Projects' is a new philanthropic initiative from Guinness which aims to champion and celebrate the next generation of creative talent in Ireland. The initiative launched through AMV BBDO, London in June with the aim of finding extraordinary people with innovative and inspiring ideas and to encourage and support Ireland's new breed of visionaries and entrepreneurs. Potential projects have been submitted via a website and voted on by the Irish public, with the most liked being shortlisted to a panel of industry experts, which includes the band 'The Script' and actor Chris O'Dowd. As well as offering mentoring and promotional support to the winning projects, Arthur Guinness Projects is investing €3 million in people and their projects across Ireland over the next three years, with up to 20 projects benefitting annually.