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Vanderbilt University: Pull


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Themed “Game Changer,” the campaign is aimed at altering Vanderbilt’s image as an underdog in the powerful SEC. One spot, Limits, presents de-saturated images of football players lifting weights and engaging in drills with words such as “perseverance” and “dedication” woven into the backgrounds. A second spot, Pull, centers on two athletes playing tug of war with a tire as teammates cheer. Accompanying graphics proclaim, “Victory is awarded on Saturday…but it’s earned long before then.”
Credits Other credits

Mark Androw and Cliff Grant, Executive Producers (STORY)

Beast, Atlanta. Jeff Jay, editor. Molly Baroco, Executive Producer.

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