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Vanderbilt University: PullThis is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Themed “Game Changer,” the campaign is aimed at altering Vanderbilt’s image as an underdog in the powerful SEC. One spot, Limits, presents de-saturated images of football players lifting weights and engaging in drills with words such as “perseverance” and “dedication” woven into the backgrounds. A second spot, Pull, centers on two athletes playing tug of war with a tire as teammates cheer. Accompanying graphics proclaim, “Victory is awarded on Saturday…but it’s earned long before then.”
Mark Androw and Cliff Grant, Executive Producers (STORY) |
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