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Vanderbilt University: Pull
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Themed “Game Changer,” the campaign is aimed at altering Vanderbilt’s image as an underdog in the powerful SEC. One spot, Limits, presents de-saturated images of football players lifting weights and engaging in drills with words such as “perseverance” and “dedication” woven into the backgrounds. A second spot, Pull, centers on two athletes playing tug of war with a tire as teammates cheer. Accompanying graphics proclaim, “Victory is awarded on Saturday…but it’s earned long before then.”
Mark Androw and Cliff Grant, Executive Producers (STORY) Related
Vanderbilt University: LImits
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