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Orange: Disconnect
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Technology, which has successfully connected people together over the years, has in fact achieved the opposite effect: smartphones, tablets, TV screens, computers seem to disconnect people from friends and family in the same room. As a telecommunication company, Orange Israel through BBR Saatchi & Saatchi decided to remind people to invest in the important things in life: family, friends and personal relationships.
CEO: Yossi Lubaton Related |
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