Beer Shampoo: Beer Head

For years we’ve been sold the feminine idea of hair care. That’s great, if you are a woman. Our idea was to create a male counter-point to that, one that puts a beery twist onto typical hair-care communication. It is captured in our rallying cry, ‘Cheers to man hair’. All the elements of the campaign are a celebration of that thought. The TV is centered on a man who is ridiculously manly, making a ‘well-reasoned’ case for all men to shampoo like a man. Agency: Publicis Ambience Mumbai.