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Pan-American Association of Eye Banks: Eyes
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The new campaign of the Pan-American Association of Eye Banks uses few resources to demonstrate a soulful idea: Eyes give life. Created by F/Nazca Saatchi & Saatchi, São Paulo, the communication aims to stimulate cornea donations and reduce the number of visual impaired by cornea problems in all Latin America.
AGENCY: F/Nazca Saatchi & Saatchi |
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