Sainsbury's extends campaigning strategy with 'sensory pleasures' initiative crafted by AMV BBDO. This second campaign taps into the sensory pleasure theme highlighting favourite, … read moreeveryday foods.
In these three TV executions, AMV BBDO show the simple construction of everyday meals with a twist, All of which are made with hero products from the by Sainsbury’s Range. The first is a delicious fish finger sandwich with tartare sauce. The second a warm bacon and spinach salad with pinenuts and finally a peperoni pizza topped with fresh rocket and chilli dressing. The ads are accompanied by three equally fresh reworkings of the famous Chaka Khan track 'ain't nobody' which will be released as singles.
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