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Movistar: Connected with Peru
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On July 28th, Independence Day of Peru, Movistar's costumers were greeted with something unexpected: the name of their carrier Movistar was replaced with "Peru" on every mobile screen. Thus they were literally connected with the network that most unites them: their own country. This action generated unprecedented buzz throughout the nation. Agency Y&R Lima
Account Director: Manuel Ahumada Related
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