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The GREAT Britain Campaign: Film is GREAT Britain

The GREAT campaign, which is the Government's most ambitious international marketing campaign to date, showcases the very best of what Britain has to offer with the aim of encouraging the world to visit, study, invest and do business with the UK.Working closely with VisitBritain, UKTI, the Foreign and Commonwealth Office, the British Council, DCMS and the Cabinet Office team, Radley Yeldar also collaborated with BAFTA and the BFI to produce the 'Film is GREAT Britain' campaign.
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Lavinia Phipson, Richard Yadgar, Mark Baxter, Dan Jones

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