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Traid UK: Traid, 2This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
RKCR/Y&R has produced a campaign for Traid UK, the charity clothes store, to promote its vintage range. The ads, by RKCR/Y&R, feature classical marble statues dressed in vintage second hand clothes with the campaign line “Classic Vintage Clothing.” The work comprises of national press, outdoor and in-store activity across all its stores. Traid aims to protect the environment by diverting clothes from landfills and raises funds for overseas development projects.
Photographer: Leo Caillard |
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