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Traid UK: Traid, 2
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RKCR/Y&R has produced a campaign for Traid UK, the charity clothes store, to promote its vintage range. The ads, by RKCR/Y&R, feature classical marble statues dressed in vintage second hand clothes with the campaign line “Classic Vintage Clothing.” The work comprises of national press, outdoor and in-store activity across all its stores. Traid aims to protect the environment by diverting clothes from landfills and raises funds for overseas development projects.
Photographer: Leo Caillard Related |
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