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Cut-through will not be a problem for Devondale as the dairy brand returns with the latest instalment in its humorous product campaign through DDB Melbourne. This time it's Long Life
… read moreMilk, and the perils of running out.
The 'Never Run Out' campaign launches with a TVC entitled 'Crazy Cat Lady', shot by Tim Bullock, and is supported by path-to-purchase and online executions. It follows in the well-received footsteps of recent Devondale work including 'Stepdad Steve' for Dairy Soft and 'Soy Aftertaste Face' for Fast Start.
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Credits
Other credits
General Manager Innovations, Marketing & Special Projects: Suzanne Douglas
Head of Retail Marketing: Pam Burnett
Marketing Manager: Kit Rahman
Head of Broadcast: Simon Thomas
Executive Planning Director: Ian Forth
Managing Partner: Lisa D’Amico
Account Director: Katie Kouts
Account Manager: Kirsten Tidswell
Producer: Alice Grant
Executive Producer: Jonathan Samway
DOP: Germain McMicking
Editor: Adam Wills
Grade: Edel Rafferty, Method Studios
Online Edit: Chris Betteridge, Method Studios
Nuke Compositor: Dan Benjamin, Method Studios
Sound Design/Music: Colin Simkins, Gusto Music
Media: Carat Melbourne