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Devondale Long Life Milk: Crazy Cat Lady
Cut-through will not be a problem for Devondale as the dairy brand returns with the latest instalment in its humorous product campaign through DDB Melbourne. This time it's Long Life Milk, and the perils of running out.
The 'Never Run Out' campaign launches with a TVC entitled 'Crazy Cat Lady', shot by Tim Bullock, and is supported by path-to-purchase and online executions. It follows in the well-received footsteps of recent Devondale work including 'Stepdad Steve' for Dairy Soft and 'Soy Aftertaste Face' for Fast Start.
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