Outdoor ad: Founders Brewery: 1946 Pilsner

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The Duncan family have brewing beer in Nelson for almost 160 years under the Founders name. With the brewery now in the hands of the newest generation, Matt and Callum, and with distribution through Boundary Road Brewery, Founders needed to reinvent themselves.

With the help of Barnes Catmur & Friends, the boys relaunched with a new look and an integrated campaign celebrating 159 years of brewing.

Billboards featuring the new designs illustrated by Chris Slane are up around New Zealand.

Beer lovers also had chance to be adopted by the Founders Family and become part of NZ brewing history. So as to not disgrace the family name, potential adoptees were put through a series of online challenges, like ‘Beard-O-War’. Successful adoptees received official papers and the chance to inherit beer from the family fridge, or a personal brewery.

To join the Founders family visit foundersbrewery.co.nz.