TV ad: PMU: Commandant

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At the heart of this plan are 2 explosive TV adverts, whose formula is summarised below:
Take 2 historic, universally known incidents. Ensure that there is doubt as to their exact cause. Imagine that a small bet is at the origin of it all… And add a dash of impertinence. The result: 2 impactful dramas to grab the attention of ALL unwitting gamblers.

Category Entertainment & leisure
Client PMU
Agency Publicis Conseil, Paris
Production Caviar
Country France
Uploaded 10 September, 2013

Credits

Director
Jake Szymanski
Chief Creative Officer
Olivier Altmann
Creative Director
Olivier Altmann
Art Director
Jean-Marc Tramoni
Copywriter
Marc Rosier
Agency Producer
Pierre Marcus (WAM)
Agency Producer
Guillaume Delmas (WAM)
Agency Producer
Timothé rosenberg
Client Team Director
Pascal Drai
Client Team Director
Christel Mulet-Querner
Client Team Director
Pierre Vinogradoff
Client Team Director
Martin Terrier
Account Director
Cesar Croze
Sound
Boris Jeanne (WAM)
Client Team Director
Cyrille Giraudat
Account team
Sebastien Hamburger
Account team
Anne-Celine Bloch
Account manager
Vincent Larnaudie

Other credits

Strategic planning : Christel Engelvin

Production company : Caviar

Producer : Alexandra Sieger

Post-production (WAM) : Lauriane Coulon

Post-Production (SEQUENCIS): Thierry Delesalle

Business Affairs (WAM): Carlos Serrano, Catherine Oger, Elise Nguyen

PR Managers : Emilie Seid (Publicis Conseil), Paolo Antonio (PMU)

PMU: Commandant

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PMU: Commandant

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