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Interactive
Puma: RUN NAVI
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Encountering new sights, sounds and scents always stimulates the runner's curiosity, and make each day's running more fun and motivated."Today, I want to run 10km, feeling the touch of nature.""Today, I want to run through 5km of the crowded streets." Instantaneously creates a dynamic route, detected on Google Maps and Google Places, by only setting your "mood of the day" within the app.
Presents "sceneries of the town" that match your "mood of the day", upon the route so you can find your own personalized running route of the day.Agency Beacon/Leo Burnett Tokyo And its sound navigation function will notify you of turning points or if you have left the route, to help you stay on course during your run. Furthermore, "sceneries of the town" you've found can be posted anytime to be shared with other runners on their running routes. PUMA will excite the runner's curiosity with "RUN NAVI".
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