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Interactive
Asazuke no moto (Vegetable Seasoning Sauce): Funfair in Your Mouth
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Beacon/ Leo Burnett Tokyo made a game "FUNFAIR IN YOUR MOUTH" where eating vegetables became natural and fun. You just use your mouth to control this game, not PC mouse. Chomping through virtual vegetables, kids drive jet planes or rollercoasters. Of course we couldn't stop there, we had to get them eating real vegetables. To play the next stage of the game, kids had to ask their mum for some real vegetables. Show the vegetable to the website as proof. The site recognizes the color of your vegetable. And with each bite sends off a colourful firework blast into the child's virtual world.
Technical Director Tomonori Oki, Nobuaki Arikata |
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