TV ad: Meineke: General Car Care

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Meineke Car Care Centers, part of the Driven Brands family of automotive companies, today announced the launch of its brand repositioning, via Pitch, based on a radical new attitude about customer service and advertising with a campaign featuring SoulPancake's viral sensation Robby Novak, "Kid President," as the Meineke "Kid Mechanic."

Category Automotive
Client Meineke
Agency Pitch
Country United States of America
Uploaded 12 September, 2013

Credits

Director
Jeff Tomsic
Executive Creative Director
Xanthe Wells
Creative Director
Julie Gordon
Producer
Lorraine Kraus
Copywriter
Andrew Ciacco
Copywriter
Rebbie Groesbeck
Art Director
Mai Nakamura
Executive Producer
Catherine Finkenstaedt
Executive Producer
Spiro Kafarakis
DoP
Jordan Levy
Chief Executive Officer
Jon Banks

Other credits

Group Account Director: Katherine Stout

Account Supervisor: Tyler Lesch

Business Affairs Manager: Audra Brown

Business Affairs Manager: Lupe Ramos

Line Producer: Mark Hyatt

Editorial Company: Bicep Productions

Sr. Editor: Peter Judson

Editor: Mike Campbell

Post Producer: Deanna Salvaryn

Color / Online / Animation: Terry Politis

Mixer: Stacey Hempel (Oil and Transmissions)

Mixer : Dona Richardson (Fluid, General Care Care, Brakes)

Meineke: General Car Care

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Meineke: General Car Care

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