Current Account Switch Service: Simpler world

Creating a 'simpler world' for account switching, Engine’s advertising campaign draws on the behavioural traits of the featured animated characters to emphasise the key benefits of the service in comparison to the past. A feathered flying squad of birds represents the speed and efficiency of the new service and the automatic transfer of payments from a customer’s old account to their new one, a highly organised ladybird demonstrates the new opportunity for customers to choose the switch date that suits them and the seamless transformation from caterpillar to butterfly of the central character defines the hassle-free nature of the new Current Account Switch Service. Finishing the television advert with the butterfly landing on top of the Current Account Switch Service Guarantee Trustmark informs customers of what they should be looking out for if they want to switch,