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Timberland PRO: When Your Feet Hurt, Your Work Suffers: Bike/Fan
Your feet are the foundation for everything you do — if they hurt, your entire body hurts. And that can be distracting, causing you to make mistakes on the job. After all, when your feet hurt, your work suffers.
The campaign shows industrial “work fails” caused by distracted workers, and consists of national TV, radio, OOH, interactive digital banners as well as a microsite, stayonyourfeet.com, where consumers can enter their own “work fails” for a chance to win free footwear.
Group Project Manager: Karen Baber |
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