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Leo Burnett + Digitas: NASCAR Sprint Cup 2013 "Never Change"


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To promote Sprint's sponsorship of the Chase for the NASCAR Sprint Cup and the new Unlimited for Life Guarantee, Sprint's newest television spot created by Leo Burnett + Digitas offers NASCAR fans a glimpse into the future of popular drivers Clint Bowyer and Matt Kenseth. Aged with elaborate makeup, the two drivers square off on mobility scooters clad with team numbers, colors and sponsor decals.
Other credits

Client: Sprint

· Agency: Team Sprint, Leo Burnett + Digitas

· Ad or Campaign: Chase for the NASCAR Sprint Cup "Never Change"

· Executive Creative Director: Michael Boychuk

· Creative Director: Brian Shembeda

· Art Director: Rene Delgado

· Copywriter: Jono Paull/Jeff Candido

· Account Supervisor: Kristen Eglitis

· Executive Producer: Nicky Furno

· Producer: Craig Clark

· Production Company: Smuggler

· Director: Jon Watts

· VFX/SPX: Flavor

· Editorial: Cutters

· Editor: Tim LoDolce

· Director of Photography: Larkin Seiple

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