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FedEx: Practice
For the past ten years, FedEx has been an official sponsor of the NFL. Previous ads focused on the brand's sponsorship of the 'FedEx NFL Air & Ground Players of the Week.' This year, FedEx is shifting the focus of its football-themed spots to its new FedEx Delivery Manager product which allows customers more control over their package deliveries. Two new spots from BBDO , New York target NFL fans who are passionate about their team and star players who receive packages throughout the year. Work debuted Sunday during telecasts of NFL football
Senior Producer, BBDO: Calleen Colburn Related |
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