For the past ten years, FedEx has been an official sponsor of the NFL. Previous ads focused on the brand's sponsorship of the 'FedEx NFL Air & Ground Players of the Week.' This … read moreyear, FedEx is shifting the focus of its football-themed spots to its new FedEx Delivery Manager product which allows customers more control over their package deliveries. Two new spots from BBDO , New York target NFL fans who are passionate about their team and star players who receive packages throughout the year. Work debuted Sunday during telecasts of NFL football
read less...
