UniDog (Thailand): Beg for Life : Dog Bowl 1

Every year, an estimated 25 million dogs are killed for food. They suffer throughout their short lives. (WSPA: World Society for the Protection of Animals). Commercial dog meat production is inherently cruel. The animals suffer at every stage, from farming (or capture) to transport, sales and slaughter. Dog has been the man's companion throughout history. Dog's intelligence and compassion are closely linked to the well being of their masters. They are not food on the table.
UniDog (Thailand) aims to be the primary channel for the "Beg for Life" campaign. Its purpose is to put an end to the trading and eating of dog meat. Agency: BBDO / Proximity, Thailand