Pulpy: Juicest pulp

Challenge:
Communicate that Pulpy contains the juiciest orange pulp.

Creative Solution:
In order to demonstrate this we have placed juice stains on 4 consecutive pages giving the impression that the newspaper pages are soaked with orange juice coming from a single small, juicy orange pulp cell, portrayed in our ad. Using a traditional medium, the newspaper, in an innovative way we have intrigued the viewers, grabbing their attention towards our product.

Line:
What a juicy pulp!