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Russian Ministry of Health: ImpotenceThis is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
BBDO Moscow launched a new social campaign dedicated to dangers of smoking as a part of the project "Don't you care?!".
BBDO Moscow team came up with a creative idea for series of posters with laconic design: all posters contain awful diagnoses printed in search box, that looks like a cigarette. Also each print contains QR-code leading to Foursquare online-page, where users can check-in at 10 nearest "No Smoking" places in Moscow. This check-in expresses intention to be free of tobacco and then the user can share his decision with friends and associates.
Client Services Director: Katherina Guvakova |
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