Sprite, South Africa: Sprite: The Quench Master Of Thirst In South Africa!

Coca-Cola, South Africa wanted to highlight the fact that Sprite is the black belt in quenching ones’ thirst; thus Encyclomedia came up with a design that reflects an intuitive analogy between the thirst and the perfect quencher- ‘Sprite’.

As a result the static site turned into a dynamic one – purely because the creative reflected the story of opening up the chilled Sprite bottle on a hot day, leaving behind refreshing droplets on the canvas. The life-like droplets on the billboard literally made the on looker feel as if it was for real, thus the campaign not only stamped Sprites’ authority on being the black-belt in quenching the thirst but also generated a lot of brand recall.