St John Ambulance in the UK has launched its emotive new 'Save the boy' campaign via BBH London encouraging people to find out how to save a life. The campaign, fronted by a 60-… read moresecond film, is based on the fact that, although there are thousands of life saving St John Ambulance volunteers, they can't always be there when we need them so we all need to learn first aid. The film is supported by an interactive experience that immerses users in the story and demonstrates some simple first aid, which can be the difference between life and death.
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