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JetBlue: Air On The Side Of Humanity
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JetBlue Airways is launching a new advertising and marketing campaign that showcases the struggle of today's air traveler by giving a voice to the most overlooked and under-appreciated fliers of all pigeons. In a Mullen Boston campaign called "Air on the Side of Humanity,' JetBlue spotlights its core brand difference with competing airlines: its award-winning focus on the customer.
Designers: Scott Petrichko Related |
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